Resume

Craig Smith

West Chester, PA

856-419-0555

http://cmikesmitty.wix.com/craig-smith

My goal is to use my years of experience and unique skills to connect customers with the latest advancements in technology. Tech should be exciting, not intimidating. I have the ability to make the complex simple and bring technology into people’s lives.

EXPERIENCE

Sugar Doosie Media, LLC West Chester, PA

Founder/ Media Spokesperson/ National On-Air Electronics Expert for Live TV broadcasts

April 2017 - present

Sugar Doosie Media harnesses more than 2 decades of television experience to provide expert, on-air support and presentations in the home shopping arena and beyond. Since founding Sugar Doosie, Craig has appeared on live television more than 1300 times and generated nearly $100 million in sales. He has partnered with some of the biggest names in technology including Apple, HP, Samsung, Google, and many more. In addition to live on-air broadcasts, Craig has also been invited to speak at national sales conventions, create online content, and engage with customers on social platforms to help brands better connect with their customers. He also trains new QVC guests for on air presentations.

QVC Inc. (a division of Qurate Retail Group) West Chester, PA

Media Spokesperson/ National On-Air Electronics Expert for Live TV broadcasts

February 2010 - April 2017

Craig was trusted with crafting and delivering on-air presentations as QVC’s primary electronics expert representing global brands such as Apple, HP, LG, Dell and many more during live national television broadcasts reaching 100 million homes throughout the country. His duties included partnering with vendors, buyers and marketing departments to develop the best strategies for on-air presentations, training more than 100 QVC on-air guests, producing educational based web videos, and social media promotion for both QVC and his own Facebook brand.

Astellas Pharma US Cherry Hill, NJ

Executive Representative, Dermatology

January 2006 - January 2010

During his time at Astellas, Craig implemented marketing strategies to drive market share for three different products, specializing in dermatology. He coordinated speaker programs with physician groups and medical societies. Plus, he trained and developed new and current employees for field sales. He was also entrusted to train dermatology medical staff on with dealing manage care challenges

Janssen Ortho-McNeil Pharmaceuticals Inc. Cherry Hill, NJ

Professional Sales Representative

January 2002 - January 2006

Craig was entrusted with implementing marketing strategies to increase market share for five different products. He called on Family Practice physicians, Internists, Allergists, Otolaryngologists, Urologists, and Pulmonologists while introducing new drug indications to doctors and educating physicians. Craig was also selected to train and develop employees for field sales and coordinate speaker programs with physician groups and medical societies.

Accutome, Inc. Malvern, PA

Account Executive

October 2001 - January 2002

Craig thrived in developing new accounts and expanded business for an ophthalmic pharmaceutical company by cold calling, and selling to existing accounts on an extensive product line. He also strengthened relationships with existing accounts while introducing clients to new services, negotiated contracts, closed for sales, and processed orders

NBC 15 WPMI Mobile, AL

Sports Anchor/Reporter

August 2000 - September 2001

Craig was the face of NBC 15’s weekend sports coverage by anchoring and producing sportscasts covering national, regional and local sports stories. He conducted live interviews, wrote stories, shot and edited video. Plus, Craig co-hosted a 3-hour AM radio show during the morning drive time slot discussing national, local and regional sports stories with one of the largest audiences in the Mobile market.

CBS WBOC TV16 Salisbury, MD

Sports Anchor/Reporter

January 1998 - August 2000

Producer/Reporter

June 1997 - January 1998

Craig anchored and produced sportscasts covering national, regional and local sports stories for nightly newscasts. He conducted live interviews, wrote stories, shot and edited video. He also worked as a news reporter, assignment manager, morning show producers and videographer for one of the nation’s top ranked new stations.

Associated Press Award – Outstanding Overall Sports (1998, 1999, 2000)
Associated Press Award – Outstanding Sports Feature (1999)

ABC26 News WGNO New Orleans, LA
Production Assistant/Sports Intern

June 1996 - June 1997

Craig assisted in the production of daily sportscasts and the weekly show “Friday Night Football.” He conducted interviews, wrote stories, shot and edited video

Education

Loyola University New Orleans New Orleans, LA

BA: Communications, Broadcast Production

May 1996

Founding Member – Loyola University Rugby Football Club

Charitable Activities

Craig routinely donates his time to local charitable organizations. He has hosted fundraising events for the Greater West Chester Chamber of Commerce, The Friends Association for Care and Protection of Children, Uptown! Knauer Performing Arts Center, West Chester's Resident Theatre Company , and other charities throughout Chester County, PA.